Mr. Renk is a Senior IT Architect with 16 years experience in implementing complex CRM and Billing projects mainly in the Telco industry. He has worked for major consultancy firms on CRM and Billing projects for many clients in Europe, USA, Asia and Australia. Within IBM Mr. Renk also serves as focal point for SOA in the Telco Industry in North-East Europe, giving guidanceand advice to clients and project teams.

Presentation
Linking Business and IT for a successful SOA Implementation
The presentation defines SOA from IT and Business point of view and elaborates on the Interface between business and IT in a Service Oriented Architecture. Market trends and business expectations will be set the stage for the main topic of the presentation, which will be Enterprise/Business agility and the key decisions and components in a SOA to reach a high flexibility for the business. The presentation targets CIOs, Enterprise Architects, Business Representatives and IT Project Managers.

Key takeaways will be:
1. Business view on SOA - why SOA is important for the business
2. Focus areas for linking Business to IT in a SOA implementation
3. How to reach business flexibility in a SOA implementation

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