Neil has been consulting at the highest level in EA and its associated disciplines for almost ten years.  Early, deep experience within large mission-critical real-time systems of national importance has been augmented in his late twenties with an Executive MBA.  His mix of architectural design, development and operational skills are complemented by recent executive consulting experience delivering assignments to Global 500 firms within the UK, Ireland and Northern Europe.

Presentation
Dusting Down the Business Value Chain ­ Realising Competitive Advantage Through Sustainable Enterprise Architecture
As the requirement on firms to realise true Business Value through astute Strategic Technology Planning rises, it is undoubtedly prescient to revisit Michael Porter's Value Chain philosophy, albeit in the context of Enterprise Architecture. Whilst we witness an increasing pace in the business environment, it is clear that those players who manage to sustain Competitive Advantage in such an environment will dominate their market sectors. Service-orientation, optimal Information Flow and adaptive Business Process Architecture are become key drivers in addressing the opportunities afforded by the current march of the Technological Landscape.

This presentation will discuss how EA will become pivotal in supporting the iterative strategic adjustments required as business cycles quicken, using the Value Chain approach.  This philosophy explores, within the context of an EA, both Value Chain of the firm and the extended Value Chain that reaches upstream to Suppliers and downstream to Consumers.We will also address SOA, Information Management and Governance issue and how these relate to Value Chains under the umbrella of an EA function. A brief exemplar will be produced at a generic level that may serve to frame a discussion on an implementation of EA that supports the Value Chain approach.

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