Enterprise Architecture Practitioners Conference The Open Group
  Robert Laird, IBM, UK  


Bob LairdBob is a SOA Architect with IBM, assisting customers worldwide with SOA Architecture and SOA Governance.  He has over 20 years experience in the telecom industry at MCI and Verizon Business.  He was the MCI chief architect, leading the enterprise architecture group and working across the entire order to cash suite of applications.  He led the development of the SOA based single stack strategy to simplify the multiple network and applications silos.  Bob has driven the strategy, planning, and execution of MCI's product development in the area of contact centers, IP/VPN, VOIP, IMS, and managed services. For OSS, he has led successful implementations to automate network provisioning, network restoration, and network management.

Prior to joining MCI, Bob worked as a consultant for American Management Systems (AMS) and Ideation, Inc.  He has MS and BS degrees in Computer Science from Purdue University and has been granted two patents in the area of telephony.  He has spoken at various industry forums, written for The SOA Magazine and been quoted in CIO Insight, Telecommunications, Infoworld and Computerworld.

   
 

Presentation
Enterprise Architecture as Business Strategy - a Services Approach
Enterprise Architecture is many things - business, applications, data, and technical architecture.  Those with IT backgrounds are comfortable with the last three, but frequently ignore business architecture and the real business benefits that an Enterprise Architecture using a services approach can create.  The author has years of experience in creating business benefits using EA, and will >explain what you need to think about and do.

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