James J. Odell is a consultant, writer, and educator in the areas of object-oriented and agent-based systems, methodology, business modeling, ontology, and service-oriented architecture (SOA). Working with the OMG and other standards organizations, he continues to innovate and improve modeling methods and techniques. He has been the chair of the OMG’s Analysis and Design Task Force for ten years and has participated in the development of the UML 1.0 and UML 2.0. He is the also acting chair of the OMG's Service Oriented Architecture (SOA) Task Force, The Open Group’s Adaptive Business Solutions group, and the IEEE FIPA standards committee.

He has co-authored books with James Martin entitled Object-Oriented Analysis and Design (1992), Object-Oriented Methods: Pragmatic Considerations (1996), and Object-Oriented Methods: A Foundation, UML Edition (1998) published by Prentice-Hall. He was the editor of three books on agent-oriented software engineering. He conducts international seminars and workshops and provides consulting to major companies worldwide.

Presentations
The State of SOA and the Standards that Support it
 This session describes the state of SOA as viewed from numerous perspectives including a number of analyst organizations (Gartner, Yankee Group, Forrester, etc.), and describes the state of the standards supporting SOA from the perspective of various standards development organizations.

Adaptive business solutions for SOA
SOA is one architecture that has emerged as a viable way to help organizations meet their business goals and provide IT agility. However, globalization and changes in technology are causing today's market to be in a state of constant flux. Companies that cannot adapt fast enough to thrive in new markets will be left behind. Adaptive business solutions are a primary enabler for SOA to support this new era. In fact, without them, our current SOA technology will not scale to support the ever-increasing global interaction.

In response, many companies are now building agent-based systems. These systems employ agents that can distribute functionality across a vast computing network. Furthermore, agents not only adapt to their environment but also evolve by learning from the environment. In short, they are the ultimate in distributed computing. Such an approach aligns IT with business goals, events, and processes; additionally, it prepares enterprises for an increasingly complex marketplace and enables them to respond rapidly to change. This presentation discusses how companies are now using this approach.

Audience:-
Audience interested in next direction of SOA

Key takeaways:-

1. Current SOA technology will not scale to support the ever-increasing global interaction.
2. Companies that cannot adapt fast enough to thrive in new markets will be left behind.
3. An adaptive approach prepares enterprises for an increasingly complex marketplace and enables them to respond rapidly to change.

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