A presentation of how a holistic enterprise architecture approach was successfully embedded in a global multi million business transformation programme at AstraZeneca R&D. The presentation will address the following topics:

• How to earn a seat at the table?
• How to set the direction?
• How to drive the implementation?

Intended audience: Architects in different roles.

Key Takeaways:

• Experiences from selling an enterprise architecture approach to a business audience
• Practical advice on how to develop a vision and drive it through to implementation in an ever changing environment