This presentation aims at sharing experiences and good examples from introducing "EA with a business focus" at SEB Retail Banking. Small steps and a moderate ambition level, the EA-team closely together with and the business developers, contributed to best practice way-of-working.

Intended audience
Senior IT Managers, CIOs, Enterprise Architects, Business Development Professionals, System Development Professionals

Key Takeaways

• The importance of communication and patience, EA is all about people.
• As an architect, be prepared that a lot of people perceive things differently than you do, and they are probably right, too.
• Show results to build trust and allies.