The Business Impact of Cloud Computing

Wednesday, April 28, 2010

11.00 - 11.45 The Influence of Cloud Computing on a Telco Operator’s Enterprise Architecture Cloud Computing provides new business models that Enterprises can leverage to achieve new opportunities. This is especially true in the Telco market where declining revenues from communication services push operators to look for alternative delivery models to provide services to customers at lower costs and with faster time to market. Telco carriers can leverage a public cloud computing services model to redefine their roles and expand beyond connectivity and gain a new position in the value chain of their customers. These opportunities lead to a change in the Enterprise Architecture in order to achieve the necessary agility and efficiency. An example case of a major European Telco operator is reported. Francesco Pititto, Enterprise Architect, Oracle, Italy Francesco is an Enterprise Architect working in the Western European Consulting Technology Office at Oracle. He has a very strong background in IT infrastructure, SOA design and governance, system integration and high volume transactional systems design. Francesco has built his experience over 20 years in the IT profession, delivering consulting services and holding technical management positions with responsibility on large teams and projects. His current interests include cloud computing, business process management, business-IT alignment, transformation and execution management. Francesco is a TOGAF certified Enterprise Architect.

11.45 - 12.30 CSI Reloaded: Cloud Scene Investigation Cloud Computing is hot right now, but is it hype or is it a fundamental transition or the next paradigm shift? Leading organizations are embracing disruptive cloud computing approaches to drive massive cost efficiencies and create new and highly profitable business models and services. This session will introduce cloud computing but, rather than dwell too much on the definition or promises, it will look at use cases, adoption trends and criteria to evaluate alternatives and pick the best options to structure and manage a solution in the cloud. Enrico Boverino, Senior Principal Consultant, CA, Italy Enrico, a Certified ITIL Expert and ITAC Architect, has had an 11+ year career at CA where he acts as advisor to the CA's most strategic customers, leading them on their innovation journey in exploiting the latest technology and CA solutions.

12.30 - 2.00 Lunch

2.00 - 2.45 Adaptive Cloud Engineering ­ a SOA-based Approach to Effectively Developing Real-world Cloud Solutions This talk presents a comprehensive engineering approach for effective development of real-world cloud solutions. The concept of cloud engineering is introduced and the integral components are articulated in details. The state of the art of cloud computing is assessed, which leads to the investigation of the key aspects – what, which, why, wheen, who, where, and how (6W+1H). A methodical approach is designed, composed of Foundation, Applicability, Strategization, Transformation roadmapping, Reference architecture, Operationalization, Unification, Tooling, and Ecosystem (FAST ROUTE). The concept of cloud computing is refined, characterized, and correlated with other relevant technologies. Various cloud services are classified into logical groups. The imperatives and the paradigm shift are justified. A set of lifecycle views are leveraged. A continuum is devised to holistically address the end-to-end architectural considerations in the cloud service development and consumption. The key issues and implications are drilled down to the in-depth levels, based on which an array of design principles is defined to address these pain points. Reference architecture models are proposed. An overarching taxonomy is designed, coupled with an adoption planner of transformation patterns. A governance vitality method is built as the cloud management framework. Major standard forums and groups are reviewed and the related standards are sorted into 8 areas. A standard roadmap is discussed as well, the core part of which is tooling. Both commercial and open source stacks are critiqued. Furthermore, a cloud metamodel towards the cloud ecosystem is established, mobilized by the cloudonomic environment model and complemented by the cloud computing body of knowledge (CCBOK). The trends and outlooks are forecasted. Lastly, a set of practice packs are designed. Working examples and case studies are examined and demonstrated. Tony Shan, Principal Enterprise Architect, Keane Inc., US Tony Shan is a renowned expert and technology visionary with 20+ years of experience and guru-level knowledge on systems designs, architecture engineering, portfolio rationalization, product development, process standardization, and SOA. He has directed the lifecycle design of large-scale award-winning distributed systems on diverse platforms in Fortune 50 companies like IBM, Bank of America, and Wachovia. He has authored dozens of top-notch technical papers and over 10 books on next-generation technologies. He is a frequent keynote speaker and Chair/Panel/Advisor/Organizing Committee in prominent conferences/workshops, an editor/editorial advisory board member of IT research journals/books, and a founder of several user groups and forums.

2.45 - 3.30 Cloud Computing Considerations and Insight This presentation will discuss Cloud consumption and delivery models and how these models are optimized by workloads. Cloud environments and cloud offerings are quickly growing and evolving, however they are all grounded in traditional networking, security, management and IT infrastructure. This presentation provides a fair view of the benefits, risk, and tradeoffs between traditional IT data center, public clouds, private clouds and hybrid clouds. This presentation will also provide some real world experiences from within the cloud and viewed from cloud usage to illustrate the advantages and risks in cloud computing. Shawn Mullen, IBM, US Shawn Mullen is the AIX Security Architect and an IBM Master Inventor with over 60 US patents.

2.45 - 3.30 Break

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