Making EA Meaningful to the Business
Host: Dave van Gelder, Global Architect, Capgemini Nederland BV

Tuesday, April 27, 2010

2.00 - 2.45 The Business Value of Information - Information Architecture Case Study Telecommunication Information need from today's business requirements require a holistic architecture approach to ensure decision making according to common strategy on all layers. Enterprise Information Architecture as part of the Enterprise Business Architecture provides the right information to the business across internal and external boundaries. Using a overarching Information Architecture and Data infrastructure along the Information Supply Chain all necessary information can be integrated and provided along the value chain.By doing so, e.g. process efficiency, customer loyalty or time-to-market can be improved. Detecon helped the Deutsche Telekom to design and describe their Information Architecture and implement a governance process to support the operationalization of the models. TOGAF ADM has been used to develop the architecture and the tasks have been closely aligned with all other activities concerning Enterprise Architecture Management. Communicating and showing the business value of the exercise have been one of the major tasks in this project. Sebastian Zeeb, Detecon International GmbH, Germany Sebastian Zeeb jointed the Architecture Strategy group of Detecon Consulting GmbH in 2008 as Senior Consultant and Project manager. The group is specialized in implementing Enterprise Architectures in multi-divisional international corporations. He studied Business Administration (M Sc.) focussing on Management of Information Systems, International Management and Industrial Economics at the University of Hamburg. Since over 10 Years he is working in IT Management and Architecture topics in different positions for global companies. During his time as an in-house consultant at Dräger Medical he let data harmonisation projects in Germany, France, Spain, Italy and China. The last 5 years he was working as a Management Consult for Deloitte and Detecon and gained experience in international project within Automotive, Pharmaceutical, Health Care and Telecommunications Industry. Currently he is helping a European Telecommunications company introducing a comprehensive Information Architecture concept into its group wide Enterprise Architecture Management activities. He is holding TOGAF trainings and is TOGAF 8 and 9 certified.   Sebastian Zeeb is married and has two children.

2.45 - 3.30 Producing Metrics to Measure Strategy-Execution Alignment During ADM Phase E CIOs need decision support tools to allow them to understand whether a potential portfolio of change projects will support or detract from the overarching corporate strategy. This presentation will describe a practical process based upon traceability modelling that derives concrete metrics of strategy-project portfolio alignment, allowing limited resources to be used optimally. Key takeaways How to derive alignment metrics using traceability modelling Key benefits of deriving these metrics Lessons learned and observations from using this approach "in the field" Robin Meehan, Chief Technology Officer, Smart421, UK Robin is Smart421's Chief Technology Officer, and is responsible for defining the role that specific technologies and related methods play in Smart421’s future growth. He is the management team member with the responsibility for providing sound advice on business decisions relating to technology. Using his extensive delivery background in a variety of operational roles, Robin directs a virtual research team drawn from Smart421's specialist technical and business architects and programme managers. As a deliberate policy decision, he also regularly undertakes customer engagements in order to keep in touch with the current technology trends in the marketplace. Robin holds a 1st class honours degree in Electrical and Electronic Engineering, is TOGAF certified, holds a number of other certifications from IBM, Microsoft and Sun, and is a member of the British Computer Society.

3.30 - 4.00 Break

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