Today’s CEOs know that the effective management and exploitation of Information Technology is the key to business success. In today's dynamic, competitive business environment, the enterprise that does not evolve its IT to support innovation, and customer and market demands, will fail.

An Enterprise Architecture provides the strategic context for the evolution of Information Technology within the enterprise, in response to the constantly changing needs of the business environment.

An effective Enterprise Architecture also enables managed innovation within the enterprise, by enabling the right balance to be achieved between IT efficiency and business innovation. Individual business units can innovate safely in their pursuit of competitive advantage; at the same time, the needs of the organization for an integrated IT strategy are assured, permitting the closest possible synergy across the extended enterprise.

The enterprise architect thus plays a fundamental role in enabling business innovation, and in facilitating the provision of a flexible and resilient architecture that the enterprise depends on.

This event focuses on the use of enterprise architecture for the effective support of business innovation and the creation of real business value. It provides experience-based insight into approaches and methods that have proven effective in developing enterprise architectures around the world. Just as importantly, it also aims to clarify the limitations that exist in this still immature field.

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