John "Boz" Handy Bosma is a Senior IT Architect and Master Inventor in the Almaden Research Center, IBM Research. Boz has led studies of brand architecture for IBM, focusing on the emerging discipline of Brand Architect and its relation to Business Architecture. Boz is also a faculty member at the University of Texas at Austin, where his course in Emerging Communication Technologies addresses brand-related topics.

Presentation
Brand Architecture as an Aspect of Business Architecture

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