Presentation
Model Driven Service Design for Service Providers
This presentation of Model Driven Service Design (MDSD) explains how exposing enterprise platform capabilities through SOA enables BT to put the service design back into the hands of the service designers themselves and thus drastically reduces the time to deliver new services to the market. MDSD promotes reusability of existing designs, ensures interoperability, and data integrity between all services and capabilities across the enterprise. The presentation is guaranteed no marketing hype, as MDSD is a BT driven initiative, implemented on existing environments and technologies! MDSD is not a product in itself, it's a concept put to work in an SOA environment.

The presentation:

• starts with an analysis of why traditionally bringing new services from concept to market was a slow process and takes the audience on a journey all the way to a reference implementation based on Cisco ANA, Oracle Fusion and a Nexagent Solution Designer tool kit.
• covers the main ingredients to a successful implementation of the MDSD approach, i.e. information/data model, SOA orchestration, standard interfaces used (i.e. TMF/DMTF), service models, service rules, the use of abstraction layers, reusability of components, service deployment considerations, quality gates .etc.
• covers the original problem statement, followed by an analysis, architectural design patterns and proposes a solution for each aspect of MDSD.
• looks at the architectural aspects from information/data perspective, process perspective, and system stack perspective.
• considers for each stage the user stories and the benefits of MDSD, for the business and for the customer experience.
• explains how SOA makes MDSD possible.

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