Sean Chang is an Enterprise Architect at The Clorox Company, with his primary focus on leading major consumer and customer-facing business initiatives and on selection of enterprise-wide technology investments.

He has lead Clorox IS representation on B2B joint ventures, collaboration with retail partners on supply-chain visibility, e-Marketing campaigns with ad agencies, and with CPG symposium and academic research groups on RFID.

Sean is currently working on strategic sourcing initiatives, enterprise Knowledge-Management roadmap development, and refining our IT-innovation pipeline process.

Sandeep Kulkarni leads the Enterprise Data Management group at Clorox, which is part of the Clorox Enterprise Architecture group.He has over 15 years of IT experience across various industries including Financial, High Tech and CPG industries.

Sandeep has solid expertise in architecting and implementing Enterprise-wide Customer Data Management solutions. At Clorox, his focus areas include Data Governance, Data Principles and Policies, Data Standards and Metadata Management. Currently, he is also leading an effort to define Enterprise Architecture standards around Portal, SOA, Messaging architecture.

Presentation
Innovation-Driven Architecture - Building an Enterprise Architecture Practice at Clorox
At Clorox, we are really passionate about our consumers. We begin and end with our consumers, and we're focused on building brands that make people's lives easier, healthier and better. We want to delight our consumers, and for them to love our products.

But Clorox IS didn t get the memo. Even after a major ERP implementation, we still lacked an architectural blueprint to guide our IT investment strategy. Several new tools were deployed to users, but they were highly inflexible, delivered late, and ultimately not what users wanted. Prior architecture-consulting efforts were "ivory-tower" experiments that left lingering doubts about the need & the value of Enterprise Architecture .

In late 2004 we faced a perfect storm of business imperatives: build a new HR system, deliver a Product Data Management system, revamp our Business Intelligence platform, among others. We were ill-prepared, but we rose to the challenge.

This is the story of how we built an EA practice at Clorox, by leveraging our early project wins as a virtual team to building an Architecture COE, to investing in a Innovations-driven, SOA-based vision for the future.

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