As Vice President of Products at Itemfield, Joe is responsible for product management, product and solution marketing and the formulation Itemfield's long-term product strategy. 

Joe has held a number of executive positions in technology-oriented organizations.  Most recently, Joe was Vice President, Product Management of IONA Technologies, Inc., a publicly traded middleware company. He was also V.P., Engagements and Service-Line Manager for EAI solutions for Scient, an Internet consultancy. Joe held a number of senior and general management positions at middleware pioneer Level 8 Systems, most recently Vice President of Marketing, and founded and managed two successful technology start-ups, one of which went public on the NASDAQ.

Presentation
Data Transformation as a Service: Key to Unlocking SOA Challenges
Joseph Schwartz will discuss the increasing role of complex data in the enterprise and how it can be an obstacle in achieving a real-time, service-oriented environment.

Using user anecdotes from the financial services and insurance, two industries with complex standards, Joe will examine best practices and architecture for a standards-based enterprise transformation service in support of SOA, data-standards adoption and service-oriented integration.

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