Conference supported by the Mobile Data Association

Plenary Day 1 Plenary Day 2 Mobile Management Forum Full Agenda

The prospect of consumers being able to shop anywhere – shop everywhere – will soon create a Mobile Commerce economy with different dynamics from today’s static eCommerce market.

Our industry can only reach it’s full potential if all the key players work together to identify, understand, and overcome the inhibitors to market growth. A coordinated industry effort is needed from organizations wishing to reduce the time, cost, and risk of implementing new Mobile Commerce solutions which integrate within and between enterprises.

Hosted by The Open Group – committed to delivering greater business efficiency by lowering the costs and risks associated with integrating new technology, whose mission is to deliver assurance of conformance to Open Standards through testing and certification of suppliers' products – Mobile Commerce 2000 brings together the key industry analysts, users, and leading vendors.

See the latest technologies in action
Share the experience of leading edge user organizations
Hear from leading vendors and industry analysts
Find common standards-based solutions and remove impediments to growth

Two days of insight, comment, and fact-filled presentations and workshops, together with an exhibition of the latest Mobile Commerce enabling technologies will deal with the issues of bringing together buyers and suppliers of systems to lower the barriers of integrating new technology across the enterprise.

The global Mobile Commerce market is set to reach 50 million customers by year end 2001.
The global market for mobile devices is larger than that for personal computers.
Everyone will have one or more mobile devices.
The mobile device will become the preferred means of personal communication for both voice and data.
Customers will be able to access comprehensive personalized product and service information – and make their purchases instantaneously.
Who Should Attend?
Executives with an interest in Business Development and Strategic Planning for suppliers of content, technology and services.
Representative from organizations wishing to influence and benefit from an acceleration in the growth of Mobile Commerce

Why Attend?

Gain insights into the new expectations for Mobile Commerce and how it differs from eCommerce
Hear presentations relating to the implications for the IT infrastructure, applications, eBusiness connectivity, security, customer requirements, resource planning, and more
Understand the cost and return on investment implications for Mobile Commerce and the value of open standards, testing and conformance, and brand management
Hear from people with first-hand experience of what businesses really want and need from Mobile Commerce, and of the killer applications
Network with your colleagues, peers, industry experts, and others who may have already faced the challenges that you are facing

Fees

Mobile Commerce 2000 is open to non-members. The early bird fee for non-members is GBP300* (US$495*) until 1st April 2000 (the full fee is GBP550.00*, US$895*). The Conference Venue is The Hilton London Metropole in Central London, UK.

*Note that Value Added Tax will be added at the standard rate of 17.5%

For further information about The Open Group and its Mobile and Wireless initiative, go to our portal dedicated to the subject of Mobile and Wireless and learn of our work on testing and certification in support of the WAP Forum.