Randy Whiting

Randall C. Whiting
President and CEO
CommerceNet, Inc.

CommerceNet, Inc.is a global business development and technology research company helping to accelerate the use of the Internet for electronic commerce. Based in Palo Alto, CA, it provides services for a variety of member/clients in technology, manufacturing, retail, financial services, and business service industries. Mr. Whiting leads CommerceNet’s executive management team and since its inception has participated in a number of management roles including chairman of the sponsor’s steering committee, member of the board of directors and chair of the industry task force on interoperable catalogs.

Prior to joining CommerceNet, Mr. Whiting spent 15 years with the Hewlett-Packard, most recently as Director of Internet marketing and commerce services. Before joining CommerceNet in 1996, Mr. Whiting held a number of marketing and technology management positions at Hewlett-Packard. Prior to joining HP, he was a founder and President of Autofax Systems, a communications technology development company.

CommerceNet is a unique, not-for-profit global research and business development organization whose mission it is to develop the next generation of electronic commerce, and create business opportunities for members. CommerceNet focuses on pre-competitive global and industry-wide issues that allow members to gain a unique perspective on electronic commerce business, market and technology directions. The organization creates value by providing research on the next generation of electronic commerce, enabling its 500+ members worldwide (vendors and end-users) to jointly work on key issues relating to electronic commerce, prototyping and piloting next generation electronic market places and capitalizing on emerging business opportunities. CommerceNet’s global perspective, open and collaborative membership, value-added services, technology research and relationships with market and technology leaders are setting the framework for the emerging Internet marketplace.

Recent Speaking Engagements

Featured speaker at G7 International Conference on Electronic Commerce

Keynote speaker at the 1997 Giga Information Group "Europe On-Line" conference in London

Keynote presentor at USC Graduate Management Program in Telecomunications

Panelist at the Sping 1997 Internet Commerce Expo Executive Management Roundtable

Instructor at Stanford University "Western Institue of Computer Science" program on Internet Commerce

Instructor at University of Calif., Berkley - Haas School of Management seminar on the Internet

Presentor at 1997 Direct Marketing to Business conference, "One-to-one Marketing on the Web"

Keynote at CommerceNet Global Partners’ Summit in Asia - Tokyo Japan.

Recent Authored Research Studies

"Major Barriers to Electronic Commerce, A 1997 CommerceNet Study"

"Developing a Common Architectual Framework for Electronic Commerce"

"Open Electronic Commerce - Opening the Potential of Doing Business On-Line"

"CommerceNet’s Position on the White House Framework for Global Electronic Commerce"

"Creating Interoperable Catalogs From a Wide Variety of Non-uniform Suppliers of Heterogeneous Products"

"Interoperable Catalogs for the Digital Marketplace "