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Enterprise Architecture Practitioners' Conference – Austin

Objective of Meeting

The Enterprise Architecture Practitioners' Conferences are organized by enterprise architecture practitioners, for enterprise architecture practitioners, and for those directly involved in the management and oversight of enterprise architecture.

The Enterprise Architecture Practitioners' Conference at Austin addressed some of the key issues and challenges that face Enterprise Architects today. In this highly practical three-day conference and series of workshops, members of The Open Group and non-members alike came together to share insights and perspectives on best practices in enterprise architecture, and the key issues and challenges that enterprise architects face today.

The conference underlined the continuing role of The Open Group in providing a truly global forum in which Enterprise Architects from all sectors of the industry can come together to discuss best practice in Enterprise Architecture, hone their skills, find new ways to solve problems, share experiences, and learn from each other.

Summary

The agenda for this Enterprise Architecture Practitioners' Conference covered 85 individual presentations, structured into a plenary plus 16 streams across up to 4 parallel tracks. The event provided a wealth of current case study and tutorial material, summarized below.

The presentations referenced below are freely available only to members of The Open Group and conference attendees.

Day 1 – Opening Plenary: Architecting Your Service-Oriented Enterprise

The conference plenary focused on the critical criteria for SOA implementation and development. It clarified the business principle of service-orientation, and detailed the business benefits through case studies of SOA implementations. It outlined methods and frameworks for the effective implementation of SOA, and furthered the industry's understanding of how to deploy SOA to meet the particular business needs of individual enterprises.

The plenary featured a number of important presentations covering case studies of Enterprise Architecture driving enterprise transformation:

  • Welcome
    Following opening remarks from Allen Brown, President & CEO, The Open Group, Alisha Ring, President, Austin Technology Council, gave everyone a warm welcome to Austin and provided an overview of her organization’s role in supporting the region’s technology leadership and innovation. The council is a member-driven association of business and organization executive leaders, working together to promote the growth and success of Austin's technology sector.
  • SOA and Enterprise Architecture … Working Together
    David Linthicum, CEO, Linthicum Group, delivered a keynote address about the relationship between SOA and enterprise architecture. He kicked off his address with a rather controversial yet undisputed observation: “There seem to be two worlds out there, the world of enterprise architecture and the world of SOA. The funny thing is that those in each world thinks that they can do the other world’s jobs.” Dave went on to predict that in five years SOA won’t exist outside the context of enterprise architecture and offered several cases for why this convergence was inevitable. For more highlights on Dave’s address, check out his Real World SOA Blog.
  • The SOA Foundation: A Framework for Delivering Business Value
    Rob High Jr., SOA Foundation Chief Architect, IBM Distinguished Engineer, followed with a presentation entitled “The SOA Foundation; A Framework for Delivering Business Value”. He explained that SOA has moved beyond a technology initiative to something that is fundamentally about creating an alignment between business and IT. He went on to describe the SOA Foundation, industry-wide motivations for standardizing the key elements of that framework, and some of the strategic business and technology issues that are likely to evolve within it.
  • SOA and Outsourcing
    Joe R. Hill, EDS Fellow, EDS, discussed SOA and Outsourcing. Joe shared EDS’ view of the logical components that comprise an enterprise SOA, including point solutions, BPM, portals, and composite applications; and concluded with an overview of the core intellectual capital assets for an SOA outsourcer to understand, spanning business domain SOA solution components and accelerated client on-boarding.
  • AOGEA Update
    Allen Brown, President & CEO, The Open Group, gave an update on the Association of Open Group Enterprise Architects (AOGEA). The AOGEA has recruited nearly 1,200 members since launching last January, and over 100 people recently volunteered to participate in the new Ethics Workgroup. Sridhar Sudarsan, Chair of the Austin AOGEA Chapter, encouraged enterprise architects from the central Texas area to join.
  • A Future-Proof Architecture for Composite Application Development on an SOA
    Ross Altman, CTO of SOA and Business Integration, Sun Microsystems, Inc., then presented on the architecture requirements for composite application development within an SOA environment. Ross argued that a major enterprise will almost never be able to implement a complete SOA architecture based on a single product. To the contrary, most enterprises will end up with a challenging mixture of SOA middleware and development tools that don’t work seamlessly together. The only way to avoid the major drawbacks to this scenario, according to Ross Altman, is to focus on the most relevant standards.
  • Adaptive and Collaborative SOA: Some Case Studies
    James Odell, Consultant, OSLO Software, Mihai Moldovan, Product Manager, OSLO Software, and Andy Mulholland, Global CTO, Capgemini, collaborated to give several case studies on adaptive and collaborative SOA in action. Through these real-world scenarios, all presenters illustrated how agent technologies, in particular, have provided value to major accounts across several different vertical industries.
  • The Emerging Role of the Enterprise Architect
    Allen Brown, President & CEO, The Open Group, delivered a presentation on the evolving role of the enterprise architect. He shared his rationale for why the enterprise architect has emerged as such an important profession, and explained why certification programs based on open standards, like TOGAF and ITAC, are critical to the future advancement of the field. He also discussed the importance of the AOGEA as a professional oversight body to ensure a standard set of professional ethics and code of conduct for the enterprise architect.
  • Building an SOA to Power the Smart Grid
    Andres E. Carvallo, Chief Information Officer, Austin Energy, gave the first of three presentations on the theme of "SOA in the Energy Industry". In it he reviewed the SOA transformation that he has been leading at Austin Energy over the past four years. He revealed the steps his team took to build the nation's first smart grid as well as the business and IT needs that drove the project
  • The Value of Service Oriented Architecture – Chevron Upstream Prospective
    Douglas Darner, Enterprise Architect, Chevron, provided an overview of the value associated with adopting SOA as a key element of the Chevron Upstream Foundation Program. His presentation also highlighted the evolution of SOA at Chevron, the founding principles of the company’s implementation, as well as their core challenges.
  • SOA Governance – A Practical Approach
    Hans Eric Klumpen, Program Manager, Schlumberger Information Solutions, gave the final presentation on the theme of "SOA in the Energy Industry". He outlined the process steps for analyzing the current state of IT systems and defining the right services for driving business value. According to Hans, the process includes Service Identification, Service Definitions, Service Specification, and Implementation/Deployment.
  • SOA – Why it is Important to Deutsche Bank
    Abhijit Gupta, Chief Enterprise Architect for Personal & Corporate Banking IT & Operations, Deutsche Bank, made the case for SOA at Deutsche Bank. According to Abhijit, for IT to continue to be partners in performance to the business, the bank needed to focus on consistency and flexibility to support speed to market, industrialization, and entry into new markets.
  • The Future of SOA – Media Panel
    A media panel of well-known industry analysts, trade press, and other experts discussed and dissected current SOA-related trends and gave their predictions on the future of SOA. The panel, moderated by Dana Gardner, President & Principal Analyst, Interarbor Solutions, included return appearances by Eric Knorr, Executive Editor at Large, InfoWorld, and Tony Baer, Principal Analyst, onStrategies, in addition to Beth Gold-Bernstein, Vice President of Strategic Products and Services, ebizQ, and Todd Biske, Principal Enterprise Architect, MomentumSI. Questions examined by the panel included: “Will SOA be consumed by enterprise architecture within the next five years?” “How will SOA affect the dynamics of IT as well as the business?” “What will happen around SOA standardization?”
  • Closing Address
    Karla Norsworthy, Vice President, Software Standards, IBM, delivered the closing address on the role of open standards within the context of SOA and Web 2.0. She boiled down the core value of standards as enabling greater choice, flexibility, speed, agility, and ultimately skills. These remarks were obviously well received by a record-breaking number of attendees.

Days 2 and 3 – Conference Streams

The conference streams at Austin provided experience-based insight into the approaches and methods that have proved most effective for developing architectures around the world.

The various conference streams delivered innovative viewpoints, practical insights, and case study presentations by a diverse range of EA professionals from both vendor and customer organizations.

These streams took a highly practical, hands-on approach, combining presentations and discussions on best practices with interactive workshops, case study reviews, and demonstrations of the latest tools.

STREAM #1: SOA and Enterprise Architecture

Host: Alex Heublein, Distinguished Technologist, HP

STREAM #2: TOGAF™ Case Studies

Host: Ed Harrington, EVP & COO, Model Driven Solutions, Inc. (US)

STREAM #3: Enterprise Architecture Development

Host: Chris Forde, American Express (US)

STREAM #4: Enterprise Architecture Management

Host: Jane Varnus, Bank of Montreal (Canada)

STREAM #5: SOA Governance

Host: Mats Gejnevall, Enterprise Architect, Capgemini

STREAM #6: TOGAF™ Tutorials

Host: Robert Weisman, Partner & Executive Consultant, Global Enterprise Architecture Practice Leader, CGI (Canada)

STREAM #7: Information Architecture

Host: Chris Harding, Forum Director, The Open Group (UK)

STREAM #8: IT Architect Certification (ITAC)

Host: James de Raeve, The Open Group (UK)

  • Current Developments in the IT Architect Certification (ITAC) Program 
    Andras Szakal, IBM (US)
  • Becoming an IT Architect
    Cristina Woodbridge, IBM (US)
STREAM #9: SOA Models and Frameworks

Host: E.G. Nadhan, Chief Architect – Applications Modernization & Offering Engineering, EDS (US)

STREAM #10: Enterprise Architecture and Business Value Realization

Host: Ed Harrington, EVP & COO, Model Driven Solutions, Inc. (US)

STREAM #11: SOA Deployment

Host: Tony Carrato, Lead Architect for Asia-Pacific, SOA Advanced Technology, IBM Software Group

STREAM #12: Organization Architecture

Host: Walter Stahlecker, HP (Germany) and Fellow of The Open Group

STREAM #13: Model-Driven SOA

Host: Chris Harding, Forum Director, The Open Group (UK)

STREAM #14: SOA Case Studies

Host: Jorge Diaz, IBM

STREAM #15: Enterprise Architecture Modeling and Tools

Host: Chris Armstrong, Armstrong Process Group, Inc. (US)

STREAM #16: Enterprise Architecture Case Studies

Host: Clive Hatton, Real IRM Solutions (South Africa)

STREAM #17: SOA and Security

Host: Kathy Carusone, MIT Lincoln Laboratory

Outputs

The presentations, tutorials, and workshops at the meeting, and the associated discussions and panel sessions, all provided participants with a wealth of experience-based insight into current best practice in enterprise architecture, from leading experts and practitioners around the world.

Participants at this unique event were able to:

  • Participate in highly practical workshops and tutorials teaching best enterprise architecture practices
  • Review case studies from organizations who have put theory into practice, and learn from them what works and what doesn't
  • See demonstrations and presentations on leading tools supporting open architecture methods
  • Network with leading architecture experts, vendors, and peers in the enterprise architecture field

Next Steps

This Fifteenth Enterprise Architecture Practitioners' Conference was a great success, confirming the global need for this unique series of events.

The next Enterprise Architecture Practitioners' Conference will be held in Budapest, Hungary, October 22-24 in association with The Open Group Member Meetings, October 22-26.

If you are interested in presenting at Budapest, or at other Enterprise Architecture Practitioners' Conferences, then please contact John Spencer, APC Manager at The Open Group.

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