Verena Schmidtmann is currently consultant in the Architecture Strategy group of Detecon International GmbH, a group specialized in implementing Enterprise Architectures in multi-divisional international corporations.

Since completing her PhD on a Web Services-based reference architecture for Enterprise Application Integration (EAI), Verena has worked in various IT strategy projects and projects concerning the implementation of Service Oriented Architectures (SOA) for the head offices of large international corporations. Her present projects include the development of a value-oriented architecture strategy, the definition of an architecture framework for introducing SOA in the Telco production environment, and the build-up of a corporate Architecture Board.  She has been TOGAF-8.1 certified for three years.

Presentation

Case Study: Using TOGAF™ at Deutsche Telekom to Consolidate a CRM Landscape

Our customer Deutsche Telekom commissioned Detecon to design an architecture blueprint ­ from the business vision to the technical implementation ­ for a sustainable CRM landscape with a concrete implementation roadmap. In doing so, it was especially important to establish a balance between strategic corporate goals and the process and data requirements of the various sales and service divisions at the company. The Detecon team consisting of five certified TOGAF-architects started with the initial determination of a common language and a regulation framework in the form of capabilities that were important for a high degree of acceptance and sustainability of the solution developed over the course of the project. In this manner, the various requirements of all stakeholders involved could ultimately be classified, consolidated and integrally worked out according to responsibility.

The key components of the complete approach were:
• Cross-division bundling of all CRM activities into one corporate-wide project team from the operational and IT sides
• Creation of a common corporate vision and a CRM 2010 vision based on market trends (e.g. the Detecon CRM 2010 study) and interviews with the management
• Specification of a CRM capability map as a common language and clear regulation framework for requirements, responsibilities, existing systems and costs as well as the target architecture
• Development of the architecture principles and of a sustainable CRM architecture blueprint, including evaluated solution scenarios and their migration paths
• Business case with implementation costs, savings potentials and risk analysis for the solution scenarios
• Initial implementation roadmap while taking into account existing CRM roadmaps in the various divisions

Audience: Chief Architects, Enterprise Architects

Key takeaways:-
1. How to chose the right introduction strategy for EAM.
2. How to use TOGAF in a large consolidation project.

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