Reasons to Attend and Participate

Benefits of attending Who should attend? Who will be attending? What can you expect from this conference?

Overall conference value Before the conference During the conference After the conference

      
Benefits of attending

During this conference you’ll learn about the following key topics:

• Practical Implementations of SOA for Enterprise Architects
• Evaluate SOA Features in Business Terms
• SOA Reference Materials
• SOA Governance
• Business Applications and SOA
• TOGAF
• Cloud Computing
• Information Security
• Enterprise Architecture as a Business Enabler

Also, you’ll be able to network with your peers from around the world and informally exchange past experiences and new ideas for the future. It’s rare to find a challenge that’s unique.

Who should attend?

Participation in this conference is recommended specifically for:

• Enterprise Architects
• Architecture Practitioners
• IS Strategy Leaders
• CIOs/CTOs/CISOs
• IT Directors and Senior IT Managers
• Software Development/Integration Executives
• Information Security Managers
• IT Security Practitioners
• ICT Professionals
• Consultants and Analysts

Who will be attending?

Typically, the people who participate in The Open Group conferences represent a wide range of organizations, large and small. Organizations that are frequently represented include (in no particular order):-

Boeing; AT&T; Shell; PricewaterhouseCoopers; Qantas; Intel; UK MoD; Capgemini; AstraZeneca; Nokia; BP Oil; Novell; Hewlett-Packard; Oracle; Raytheon; Nissan; Getronics; HSBC Bank; France Telecom; Panasonic; IBM; Rolls-Royce; Cisco Systems; NEC Corporation; ING Group; SAP; Apple; Munich Re; NASA; Sun Microsystems; Logica; BAE Systems; Microsoft; Nationwide; Eli Lilly; CA; Toyota; American Express; Procter & Gamble; Deloitte Consulting; Lockheed Martin; Fujitsu Services; Boehringer Ingelheim; Rio Tinto; Accenture; JAXA; British Telecom; EADS; Marathon Oil; Infosys Technologies; La Poste; Marriott International; Wipro Technologies; Rockwell Collins; Toshiba; Northrop Grumman; Symantec; Novartis; ITT Corporation; Motorola; Amazon; US DoD; Phillips Electronics; Arup; Google; VISA;
Air France/KLM; Kingdee; LONRHO.

What can you expect from this conference?

Thought leadership speakers and subject matter experts will deliver the presentations:

Monday morning plenary

• Practical Implementations of SOA for Enterprise Architects

Monday afternoon parallel tracks

• Introducing Enterprise Architecture to the Enterprise
• Developing Service Oriented Architectures
• The Open Group Architecture Framework (TOGAF)
• Using TOGAF to Develop SOA (joint session with SOA & TOGAF)

Plus a cocktail reception on Monday evening

Tuesday morning plenary

• Enterprise Architecture as a Business Enabler

Tuesday afternoon parallel tracks

• EA & Business Value
• EA & Business Enablement
• SOA Development Using TOGAF

Parallel tracks on Wednesday – morning and afternoon

Learn, adopt, adapt and apply new approaches for the new times we are now in.

Stay up-to-date with current best practices and benefit from the experiences of your peers. This conference provides very practical, relevant, and immediately applicable ways to deliver more for less (lower IT costs and greater business value) and therefore achieve a higher ROI.
You can quickly and easily broaden your range of business contacts.

A wide variety of registration options allow you to tailor your participation to meet your own requirements and availability.

Get well prepared in advance:

• Make a list of your organization’s top priorities and map them to the conference program
• Liaise with your colleagues to make sure their interests are covered too
• Allow some time in your schedule for ad-hoc meetings 
• Take plenty of your business cards
• Contact us if there is anything you’d like clarified

During the conference

You can be pro-active:

• Plan your own itinerary so that you cover the items on your personal agenda
• Capture your thoughts in an orderly fashion as the presentations are being delivered
• Exchange ideas with your peers informally during the networking lunches and refreshment breaks
• Relax in the company of your peers at two evening social events (on Monday and Tuesday)
• Access online the presentations as they are being delivered via “Conference-Live”
• Discuss your organization’s emerging issues with Forum Directors and VPs of The Open Group
• Have the opportunity for 1-2-1 interaction with the presenters

Don’t simply return to business as usual, remember to:

• Produce a trip report asap after the conference for your line manager
• Deliver a de-briefing for your colleagues and include a Q&A session
• Download the presentations you could and couldn’t attend via The Open Group web site
• Identify which of your organization’s top priorities can be influenced by what you’ve taken away from this conference
• Don’t forget to follow-up with the peers you met in order to complete any actions agreed