Mark Potts

CTO, Management Solutions, Software Global Business Unit, Hewlett Packard

Mark Potts is a chief technology officer (CTO) in the Strategy and Technology Office within Hewlett Packard's Software Global Business Unit (SGBU) and is responsible for HP's management initiatives for the Adaptive Enterprise.

Prior to HP, Mark was the founder and CTO of Talking Blocks, acquired by HP in September 2003, a software company providing products for managing Service Oriented Architecture (SOA) and Web services. With more than 12 years industry experience, Mark's background includes architectural design and innovation for large-scale system development in Australia, Europe and the USA.

Mr. Potts has led work in new industry technology and standards for SOA, Web services and Grid technologies, including the Business Transaction Protocol (BTP), Web service distributed management (WSDM) and Web Service Resource Framework (WS-RF) specifications.

He is a regular speaker at conferences in the USA and Europe and is on the Editorial Board of Web Services Journal.

Presentation

"Managing the Adaptive Enterprise"

Management for the Adaptive Enterprise involves dynamically linking business and IT. It helps gain immediate insight into, and tighter control over, IT infrastructure and improves applications quality and performance and manages business services in real time. This presentation covers how to run IT as a Business and the design principals and architecture requirements for delivering the active knowledge and control required to continually measure, assess, and optimize IT's contribution to your business.

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