ANTOINE LONJON    
Product Marketing Director, MEGA International

Antoine Lonjon Biography
Antoine Lonjon is Product Marketing MEGA InternationalDirector at MEGA International , the global leader in Process Excellence and Enterprise Architecture modeling solutions. The MEGA value driven approach combines proven methods, modeling software and consulting to deliver the client enterprise repository. Antoine Lonjon has over sixteen years of software design, modeling expertise and enterprise architecture development. Antoine is involved in major standard organizations and contributes actively to the new emerging standards for business modeling and enterprise architecture methodologies.

Presentation
Why an Information Flow centric approach is key for a dynamic view of business processes
Business Processes provide a horizontal view of the enterprise by describing activity value chains according to products and services delivered to customers. This customer oriented approach is key to enabling efficient enterprise performance management.

However, poor business process design and implementation can lead to more rigidity in the enterprise organization by promoting procedural constraints and Taylor oriented management.

Flow&Event approaches promote a dynamic view of business processes by including business rules as guidance for actions and business collaborations as the basis for contractual relationships with partners.

This presentation will highlight the principles and benefits of business process design based on flows and their dynamic.

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