Peter Coffee works with corporate and commercial application developers to build a community based on Force.com: the salesforce.com Platform-as-a-Service (PaaS). He has led technical workshops and delivered conference keynote speeches in England, Canada, Mexico, Brazil, Australia, Singapore, India and China as well as throughout the U.S.
                                                                                                    
Peter has been with salesforce.com for two years, following 18 years as Technology Editor of the enterprise IT journals PC Week and eWEEK. He was previously the first manager of PC planning at The Aerospace Corporation, where he also worked in space asset management applications of AI techniques. Before that, he was a Senior Engineer in arctic project management, chemical facility construction, and synthetic fuels project planning for several divisions of Exxon. He holds an engineering degree from MIT and an MBA from Pepperdine University; he has been a faculty member in IT management at Pepperdine and also at UCLA (computer science) and Chapman College (business analytics). He is the author of two books, How to Program Java and Peter Coffee Teaches PCs.
 
When not traveling or writing, he works and plays as a Boy Scout backpack expedition leader, community food bank coordinator, MIT Educational Counselor, and member of the governing board of the Los Angeles area's Beach Cities Symphony Orchestra.  

Presentation

Enterprise Roles for Cloud Computing: Applications, Platforms and Extrastructures
The label of "cloud computing" is rapidly being wrapped around diverse models of on-demand IT services, ranging from consumer-facing social networks and collaboration tools to enterprise-grade platforms of enormous scalability and power. It seems odd to call any of these intangible assets by the massive label of "infrastructure," but long-standing disciplines of integration, management and operations assurance must still be applied to these externally provided services.  Peter Coffee, Director of Platform Research at salesforce.com, will review global and multi-vendor cloud initiatives and will illuminate the complementary strengths and the enterprise importance of specific technology models and implementation options: he will offer specific information and engage in Q&A regarding salesforce.com's Force.com Platform as a Service and its interactions with other cloud-based offerings.

See also: http://www.opengroup.org/sandiego2009-spc/program.htm

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