Rajarshi Sengupta is an Executive Director in the Technology Advisory Services of PricewaterhouseCoopers in India and has more than 18 years of experience in Information Technology consulting. He has worked in leading and delivering complex IT transformation solutions to clients in India, Australia, Singapore, US, UK and Middle East.

Based out of the PwC India Technology and Solution Delivery Centre in Calcutta, Rajarshi's core area of focus has been on Business Intelligence and Enterprise Architecture.

Rajarshi has served as a member of the Global Performance Improvement Leadership team of PricewaterhouseCoopers and is a member of the IT leadership team. He has been responsible for leading an international team of PwC SMEs in the area of IT in PI.

Rajarshi has a Masters in Computer Science from Rutgers, The State University of New Jersey and a MBA, from the University of Illinois, Urbana Champaign (graduated with highest honours). He is a Gold Medallist in Computer Science and Engineering, from Jadavpur University. Prior to joining PwC, he has worked on research projects in the Beckman Institute of Artificial Intelligence at the University of Illinois, Urbana Champaign.

Presentation
PwC's Perspective on Enterprise Architecture & Technology Strategy

Broadly speaking, at PwC we use strategy and architecture to help define an end-to-end framework from business goals and requirements through to detailed technical solutions. This ensures that requirements traceability is maintained, risks can be exposed and managed, the impact of various technical approaches can be assessed, and a coherent approach can be maintained across a number of distinct development projects. Strategy and architecture in turn from only part of business / IT alignment. A strategy and architecture function should ideally seek to guide each overall business goal / strategy such as increasing customer retention, by (a) defining applicable standards, e.g. reporting standards, (b) examining the required business / technology changes, e.g. the delivery of improved MI, (c) identifying how these fit into a number of discrete projects, e.g. building a data warehouse, and (d) understanding how each project will be supported by a variety of systems solutions, including information / data, applications functions, hardware platforms, networks, security, and so on. The idea is to explicitly link these various aspects of a solution together to provide an end-to-end picture of the overall strategy and supporting architecture.

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