Pelly is an Associate Professor in IT Management at the Nanyang Business School, Nanyang Technological University, Singapore. He is also Deputy Director of the School's Information Management Research Centre (IMARC).

Before joining the School, he was Programme Director and head of the IT Management Group in the Institute of Systems Science, Singapore.

Pelly's career spans more than 30 years as an academic/researcher and IT executive/professional in Malaysia and Singapore.

His academic and professional interests are in IT planning & architecture, e-Government, knowledge management and systems thinking. He consults regularly in these areas for both private and public sectors in Singapore and the region – the list of clients includes organizations such as IDA, SIA, ADB and UMW (Malaysia).

He is an Exco Member of the Singapore Computer Society.

Presentation
Business System Architecture: Crafting Innovative Business Solutions Through Pictures
While business-IT integration is necessary, it may not be sufficient for competitiveness in today s environment. The demands and complexities of today s business environment warrant business-IT fusion whereby business and IT are not just integrated but are fused holistically together with other strategic resources into innovative business solutions. Planning the fusion, however, can be a complex and challenging task. Business System Architecture (BSA), a pictorial model depicting business-IT fusion as an integrated set of key processes, is a useful tool for this crafting task.

This session, based on research and practice, explains an approach for developing BSA and deploying it in the crafting of innovative business solutions.

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