A Global Service Mark

• Consumers are comforted by global service marks, defined standards and the associated accountability they represent.

• Across regional and national boundaries the perception exists that accountable or quality service fails or is lacking.

• Positive assistance we provide to consumers to enable and influence purchasing decisions benefits us all.

• Ideally our customers want a common user experience in much the same way that VISA or Starbucks provides their customers.

• When your customer goes to another region or country and are looking for service they are more likely to use service that has characteristics common with the service you provide them.