TRACK: Business Impact of Cloud Computing
Wednesday, July 21, 2010 — 11.00 - 12.30

11.00 - 12.30 Building ROI from Cloud Computing Cloud Computing Based Solutions That Meet Your Business Needs - A Framework and Tools from The Open Group The adoption of cloud computing based solutions has been severely hampered by the lack of support for the expression of cloud computing delivery specifications in business terms. The existing vocabulary and use cases are intended for an IT audience, and the financial models are presented from a service provider's perspective. Recognizing these gaps, The Open Group Cloud Workgroup has developed a set of artifacts; including a cloud business taxonomy, business use cases, adoption strategies, and RFP input.In this session we will outline how to use these artifacts to express your cloud computing delivery specifications - including the non-functional (QoS) attributes. In this session you will learn: How to introduce the "Cloud ROI score cards" to help you define where Cloud computing may be an option for your business How to use the "Cloud Buyers Questionnaire" to articulate you functional and QoS (Quality of Service) requirements for inclusion in solution specifications and resulting service contract SLAs How to apply the Cloud business use cases - including financial analysis - to your business scenarios. What to consider in developing your cloud computing adoption strategy Mark Skilton, Global Director, Applications Outsourcing, Capgemini Mark Skilton is currently Global Director responsible for applications strategy and service offer development for Capgemini Global Applications Outsourcing Services. He has held many industry IT roles including European Chief Technology Officer (CTO) for Outsourcing Portfolio Development. In addition to establishing organizational functions he has set up global Service Oriented Architecture Center of Excellence and an SOA Academy; has been Co-Chair of the Global Architect Community and held many client-facing Solution Director roles in strategic engagements in many public and private industries. His recent interests has been in group roles driving Cloud Computing Initiatives, establishing Strategic technical frameworks for Orchestration and Cloud Services. He is currently involved as a Co-chair of The Open Group Cloud Computing Workgroup Project in Using Cloud Computing and ROI. Mark is married with three children and lives in Warwickshire UK. He is a graduate of Sheffield and Cambridge Universities and an MBA from Warwick Business School.

Pam Isom, Senior Certified Executive IT Architect, IBM Pamela K. Isom is a Senior Certified, Executive IT Architect with IBM Global Business Services. Pam joined IBM in June, 2000 and currently leads efforts that drive Smarter Planet efficiencies (such as the adoption of Cloud and Smarter Buildings) throughout client enterprises by using, and often times enhancing, its Enterprise Architecture (EA). Pam is the Chief Architect on an Infrastructure-as-a- Service (IaaS) engagement, and a strategy consultant for Green Sigma ™ software-as-a-service (SaaS) solutions. She is the lead author of the article Intelligent Enterprise Architecture, an invention and publication on Smarter Planet Technologies in the IEEE-IBM Systems Journal of Research and Development (July / Aug. 2010); and she recently received a 2nd Plateau award from IBM for her patent filings with the U.S. Patent and Trademark Office. External to IBM, Pam is an active contributor to The Open Group™ where she is a recognized Distinguished Chief/Lead IT Architect. In her role, Pam co-leads research and development of Cloud business use cases and is the lead author of the publication “Strengthening Your Business Case for Cloud”. In addition, Pam actively conducts seminars with students and professional organizations on Green enterprise adoption strategies, solutions, and global transformation.

Penelope Gordon, Enterprise Architect Penelope Everall Gordon is an Enterprise Architect with an outstanding track record of getting promising innovations - including cloud solutions - into offering pipelines.  She specializes in adoption strategies for emerging technologies, and portfolio management of early stage innovation. In her over twenty-year career with IBM, Penelope led innovation, strategy, and product development efforts for all of IBM’s product divisions.  Most recently she was a Strategist and Portfolio Manager with IBM Software Group assessing and recommending if and how to include emerging technologies such as cloud computing and predictive analytics into IBM’s portfolio of SOA products and services. Early in her IBM career she helped to design, implement, and manage one of the world’s first public clouds.  During the dot.com peak she advised ISV's, startups, and xSP's on their IT deployment plans in the context of their business strategy and requirements.  Subsequently she developed service offerings to be delivered from IBM’s On Demand Data Centers (utility computing). Later, based on her experience developing managed services and SaaS offerings; she collaborated on a value pricing patent.   Penelope is an active contributor to The Open Group where she co-leads research and development of cloud business artifacts, and is a Master Certified IT Specialist.

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