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Track: Enterprise Architecture & Business Strategy
Wednesday, October 20 — 9:00 - 10:30
9:00 - 9:45
Are Your Enterprise Architects Doing the Right Thing?
Marlies van Steenbergen, Principal Consultant - Enterprise Architecture, Sogeti Netherlands
How does your enterprise architecture team contribute to the realization of your organization's business goals? How are your architectural efforts related to shorter time-to-market or lower costs? Are you sure the enterprise architecture team is putting its efforts into what matters most to the organization? Experience learns that many enterprise architects are still very IT-focused. Experience also shows that the manner in which the enterprise architecture team can contribute most to achieving the business goals differs from organization to organization. An Architecture Effectiveness Model (AEM) makes this clear. An AEM relates the activities of the enterprise architects to the business goals of your organization. We applied the AEM to a municipality, a financial institution and an educational institution. In this presentation we show you how to make an AEM for your own organization and how to use this to guide your enterprise architecture team towards maximum effectiven!
Audience:-
Lead architects, senior architects, architecture responsibles
Key takeaways:-
- Provides the audience with an instrument to make enterprise architecture more business relevant.
- Provides the audience with an instrument for involving management in setting the course for enterprise architecture .
- Provides the audience with an instrument to gain insight into the effectiveness of their enterprise architecture team's efforts.
Marlies van Steenbergen, Principal Consultant - Enterprise Architecture, Sogeti Netherlands
 Drs. Ir. Marlies van Steenbergen is principal consultant enterprise architecture at Sogeti Netherlands with over fifteen years of experience as an enterprise architect. She now works as an advisor and coach in the field of enterprise architecture and has guided many organizations from all industry sectors in the implementation of an effective enterprise architecture practice. Marlies van Steenbergen is co-author of the books Dynamic Enterprise Architecture, how to make it work and Building an enterprise architecture practice. In addition to her work, she is also engaged in a Ph D Research at Utrecht University on the effectiveness of architecture teams.
09:45 - 10:30
Case Study: From Paper to Web: How Enterprise Architecture Helps in Transforming a Media Company
Remco Blom, Enterprise Architect CIMO, Telegraaf Media Groep N.V.
How to deal with the fact that technology companies become media companies and vice versa? Enterprise Architecture is about the creation of a vision that is leading in change. How to make this happen in an organisation that is focussed to get the news online and tomorrow's newspaper on time at the subscribers?
Telegraaf Media Groep is the Dutch leading media company with positions in newspapers, online, puzzles and radio. In this fast moving environment TMG must keep up with client expectations, new technologies and continue to optimize costs. In this presentation the CIO and Enterprise Architect explain how innovation and cost-cutting are drivers for the architecture development and how this architecture is input for projects on sourcing, re-organization, rationalization and portfolio management.
Audience:
managers, architects
Key takeaways:
- strategic alignment
- setting up EA in a multi division organization
- using EA in projects
Remco Blom, Enterprise Architect CIMO, Telegraaf Media Groep N.V.
 Remco Blom is Enterprise Architect at the Concern Information Management Office within the Telegraaf Media Group, where he is concerned with strategic alignment, EA and the implementation of architecture in projects. He is TOGAF™ 9 certified architect with experience in financial services and public sector. Remco also is a trainer in TOGAF and ArchiMate®. |
10:30 - 11:00
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